“Never underestimate the power of appearance and the advantages of being attractive in our competitive society,” says Seth A. Yellin, MD, director of the Emory Facial Center and chief of Facial Plastic Surgery at EMORY HEALTHCARE.

“Improving someone’s self esteem through facial plastic surgery and non-surgical facial enhancements, offering a new face to the world and creating a sense that you recognize the face that looks back at you in the mirror are important concepts,” adds Dr. Yellin.

Yellin’s particular expertise spans three critical areas: creating a natural look, correcting features someone might not like or facial rejuvenation.

“The biggest fear patients have is that they’re going to look different, like they’ve had surgery. My practice is all about making someone look just like him or herself. We can give each patient his or her own look back, recreating a very natural look for that individual, recapturing an appearance that’s familiar and comfortable.”

Emory offers a wide range of expertise in the realm of facial plastic surgery. Yellin and his team of EMORY HEALTHCARE specialists use state-of-the-art techniques to treat patients of all ages for inherited and aging-related aesthetic facial concerns, cosmetic and/or functional nasal issues, skin care, skin cancer management, including Moh’s repair, trauma and facial paralysis reconstruction, microtia correction and cleft lip/palate repair.

“I find making someone feel good about him or herself, be it a reconstructive issue or for purely aesthetic concerns, is just as personally gratifying and can be transformational for the patient,” says Yellin, who believes “facial aesthetic surgery is a convergence of art and surgery.”

As an academic facial plastic surgeon, Yellin considers it his obligation to stay current on all the latest information in the field.

“When you come to our practice, you are getting expert opinions,” says Yellin. “And although head and neck surgical residents are trained here on a daily basis, everyone is in an observational role. My pledge to each patient is that I perform all cosmetic surgery procedures personally.

“In terms of interventions, we have a very broad palate of treatment options from which to choose — from a host of minimally invasive injectables, such as fillers and Botox® and other therapies that essentially involve no downtime and really give someone improvement, to the more traditional procedures,” says Yellin.

“The results with just injectable products are quite dramatic,” adds Yellin, who is a skilled filler injector and national Botox® expert. “Many of the procedures we offer are not nearly as costly nor do they cause as much downtime or discomfort as people think.

“The surgery and interventions I do are not about dreams,” says Yellin. “They’re about delivering results.”

“If you are in the market for a facelift, you are missing an opportunity if you don’t visit the Emory Facial Center for an opinion,” Yellin believes. “If you want an honest opinion as to what needs to be done and a realistic opinion about the healing process and the post-operative experience, I can address those concerns and issues. We’re often the definitive consult for people who have sought other information.”

The Emory Facial Center is located in Atlanta at 993-C Johnson Ferry Road, Suite #215, which is close to the junction of Georgia 400 and I-285. For questions and to schedule an appointment, call the Emory Facial Center at 404-303-0101. To learn more about the wide range of surgical and aesthetic services, products and procedures the center offers, visit us online at www.emoryfacialcenter.org.